Our business levels the playing field so businesses grow, create jobs and strengthen the world economy.
Create brands the world loves
We make every experience people have with businesses meaningful. We build brands with purpose, brands that impact the lives of millions, and brands that last.
Global Approach
AG’s vocation is to ensure the development of each of its Brands while respecting their
identity and
autonomy, providing all the resources and infrastructure they need to advocate products and
services defined
by excellence and the highest quality.
Decentralized Organizations
Our structure and operating principles ensure that the Brands are both autonomous and
responsive. This allows us to be extremely close to the communities, to ensure that
rapid,
effective and appropriate decisions can be made to move the world forward. This approach
also sustains the motivation of the employees, encouraging them to show true
entrepreneurial
spirit.
Creating Synergies
Sharing of resources on an international scale creates intelligent synergies while
respecting the individual identities and autonomy of the Brands. The combined strength
of
the Brands is leveraged to empower all people, communities, and the planet.
Regional Locations
AG has regional functions around the globe, which bring all the expertise to the Brands,
competencies and tools they need to grow and focus on their strengths. Working as
business
partners with the Brands, they foster the capturing of synergies and the sharing of best
practices, while respecting the specifics of each of them.
Questions?
Answers.
We ensure entrepreneurial freedom for each of the brands. The brands assume responsibility for representation in the direction of Group management:
Each brand develops its own global positioning and strategic direction. This takes place both in coordination and optimization within the ecosystem, as well as with all other brands and the responsible corporate bodies.We help them to thrive in new and existing markets, to set unparalleled standards of service, and to create memorable experiences for today’s highly sophisticatedcustomers, who are at the core of our approach.
